It’s Not The Radio, It’s Just The Game

A Hot 97 interview took a heated turn as B. Dot, an editor at RapRadar, insinuated radio personalities get paid to boost records. Whether or not you agree with him, it’s a common opinion among underground fans who argue mainstream music erodes the culture as DJ’s allow money to dictate their music rotations. The playing field became unfair and so the listeners and lesser known artists were left struggling. Ebro, the program director at HOT 97, before he spirals out of control, breaks down the mechanics at radio stations. There’s a formula based on song statistics that determines which music gets played to best maximize the radio station’s output. It has nothing to do with the DJ’s turning a profit by being selective.

It’s a subtle yet important moment for the culture. Hip-Hop fans pelt radio stations for their musical selection, but it ‘s rarely the DJ’s choice. In certain cases the music is hand-selected by the DJ. But, those are moments far removed from prime time slots. Mostly, the radio must appeal to the masses, the casual listeners, underground heads and everyone in-between. It’s not their fault some of your favorite artists don’t make music everyone enjoys or that fits the general audience. The reasons vary. Even still, there are many sites catered to damn near any playlist preference; as Ebro calls it, fragmentation, music siphons through different mediums these days. You can always find what you like somewhere else.

So, it’s time we hopped off radio’s back and stopped complaining about their selection. There’s much more involved in their operation than we know. And at least in the case of Hot 97, we can finally brush off the Payola rumors.

Here’s part 1 if you want to watch:

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The Round Up: French Montana

French Montana chops it up with Shaheem Reid to discuss his early life in the Bronx including run-in’s with the legendary Big Pun and Fat Joe, his entry into the game via his Cocaine City DVD’s, and his debut album, Excuse My French. You get a feel for the man behind some of the biggest hits in the game right now.

50 Cent Speaks On Current Climate of Hip-Hop…Eminem’s Songwriting Skills…Rick Ross Not Being About That Life

50 Cent has come to the conclusion that he’ll never sell as many records as his first smash album, Get Rich or Die Tryin’. Due to the various changes in the Hip-Hop community, he’s had to adjust to the lane he’s made for himself. And he’s proud of where he’s at. It’s because of his music that he’s even here.

Also, 50 explains how he finds time to engage in his extensive business avenues. It’s all a part of who he is as a person. One venture relates to another which paints a portrait of the man behind the music.

Then, 50 explains the kind of music and artists that impact him. He credits Eminem’s songwriting capabilities and his legendary status within the culture before bashing Rick Ross.

Tune in for yourself:

 

Nas In-Depth Interview With Anthony Decurtis

Nas Sat down for an Hours Interview to talk about his Album ‘Life is Good’ and The state of Hip-Hop. In this interviews he mentions Notorious B.I.G (Biggie), 2Pac,He also Disses Lil Wayne, After lil wayne said ‘I’m the New Pac’, He talks about Gunplay attacking 50 Cent, Violence in ignorant rappers, Past Hip-Hop Album ‘Hip-Hop is Dead’ His favourite lyrics and what inspired him, Advising Young Generation, and a lot more.

 

A$AP Rocky ThisIs50 Interview

To everyone hating on his long shirt, A$AP tells them ….”I don’t give a f*ck with what ya’ll n*ggas say, you all can s*ck my dick”.

Thisis50 & Young Jack Thriller recently spoke with A$AP Rocky for an exclusive interview!

He talks about touching Rihanna’s booty but did he hit it?

A$AP also talks about having one of the biggest songs last year with “F*ckin’ Problems” featuring Drake, 2 Chainz and Kendrick Lamar. He also talks about his debut album “Long Live A$AP”, wearing a long shirt and ScHoolboy Q invades the interview and says he would f*ck the sh*t out of Jack’s girl!

Follow @asvpxrocky @thisis50 @jackthriller

 

Hit-Boy Interview at SXSW 2013

I got to speak with Hit about repping the I.E., how the line up to “Cypher” came to be, his HS87 Label and being signed with Interscope, the new HS87 mixtape All I’ve Ever Dreamed Of, he speaks extensively about working with Kanye West and his process, using Fruity Loops to make beats, he reveals he has been in the lab working with M.I.A., he talks about the new Justin Bieber single being his favorite beat he ever made, the amount of material Kanye is sitting on, and his top 5 favorite producers of all time.

Bootleg Kev