A Hot 97 interview took a heated turn as B. Dot, an editor at RapRadar, insinuated radio personalities get paid to boost records. Whether or not you agree with him, it’s a common opinion among underground fans who argue mainstream music erodes the culture as DJ’s allow money to dictate their music rotations. The playing field became unfair and so the listeners and lesser known artists were left struggling. Ebro, the program director at HOT 97, before he spirals out of control, breaks down the mechanics at radio stations. There’s a formula based on song statistics that determines which music gets played to best maximize the radio station’s output. It has nothing to do with the DJ’s turning a profit by being selective.
It’s a subtle yet important moment for the culture. Hip-Hop fans pelt radio stations for their musical selection, but it ‘s rarely the DJ’s choice. In certain cases the music is hand-selected by the DJ. But, those are moments far removed from prime time slots. Mostly, the radio must appeal to the masses, the casual listeners, underground heads and everyone in-between. It’s not their fault some of your favorite artists don’t make music everyone enjoys or that fits the general audience. The reasons vary. Even still, there are many sites catered to damn near any playlist preference; as Ebro calls it, fragmentation, music siphons through different mediums these days. You can always find what you like somewhere else.
So, it’s time we hopped off radio’s back and stopped complaining about their selection. There’s much more involved in their operation than we know. And at least in the case of Hot 97, we can finally brush off the Payola rumors.
Here’s part 1 if you want to watch:
Lupe treats us all to a new gem.
Fab and 2 Chainz lean on the competition with this swagged out joint.
These two make great music together.
2 Chainz been getting money. Where the fuck you been?!
The strippers gonna love this one! It has that bounce and feel to it. I’m just honest.
50 sounds very strong here. He’s back in his element – that gritty hustler flow.
“…They say I’m grimy, yeah, fuck it, I’ll line niggas, I show ’em where your shit at before they take mine nigga…”
It’s practically a must to listen to whatever Premier attaches his name to. Here he lends a hand to Papoose for “Turn It Up”. Off that Nacirema Dream.
Do I even have to explain why you should listen to anything Kendrick Lamar is featured on these days?
His crew – Black Hippy – straight dope. You ain’t even know it!
“I fucked up the rap game and you ain’t even know it!”
“Stuck in a rock and a hard place, Eminem, Pac, and where God stay, Timberland’s pop that jaw bone, And bitch nigga tell me how that tar taste, and even Tarzan can get swung on…”
I guarantee you’re gonna have a back-and-forth with your boys on who has the best verse on this one. All three veterans tear it up here. It has that old school, Hip-Hop in the park feel. Bang this one now.
“…Bad news for niggas with rap moves, the facts prove I’m way up in the stat pool, if cash rules the bread good then you fast food, thought I left, but I write on ’em like tattoos…”
“…I’m that dirty, so tell the rap jury, that tennis the only way a nigga gon’ serve me, my black mac Bernie, I even mack Suri, I’m killin’ the mic like Conrad Murray…”
“Lux I’m loaded bout ready to spit a verse, On haters I unload and be ready to get his hearse, I’m bout to serve em notice if Harlem don’t get ’em first, send ’em down to unemployment ’cause homey gon’ get this work…”